Content and copywriting
I help brands turn ideas, products, and experiences into clear, engaging content that sounds like them. Some recent projects include rewriting a hotel’s website during a rebrand, helping a travel tech product communicate its value, and creating data-led stories for an international education company.
Content marketing support
I’ll help you define content goals, come up with ideas, create detailed briefs, and produce high-quality content. Already have a strategy in place? I’ll jump in wherever you need support. One client described me as a “tremendously reliable extended member” of their Content team. I’d be happy to be that for you, too!
Content audits and opportunities
I’ll look at your existing content, website, and wider messaging to spot what’s working, what’s missing, what could be improved, and where there are opportunities to say something more. You’ll get clear recommendations on what to change, what to keep, and which story angles are worth exploring.
Tone of voice and editorial positioning
Through audits and interviews, I can help refine your brand story and identify what makes it stand out. You’ll walk away with clear messaging guidelines on what to say, how to say it, and how to adapt your message depending on the channel and the audience.
